Mobilink Jazz sponsored a street cricket tournament in 15 cities nation-wide called “Cricket Hungama” from 15th October to 7th November 2010. The event was held to promote sports and healthy activities among youth in Tier 2 cities. The tournament was aimed at young cricketers aged 15-25 years to compete for the title of cricket champions in the city to enter for a chance to win attractive prizes such as cash, scratch cards, and CD players.
The participating cities included: Shiekhupura, Jhang, Sargodha, Bahwalpur, Dera Ghazi Khan, Gujranwala, Gujrat, Sialkot, Burewala, Sahiwal, Abbottabad, Jhelum, Hyderabad, Sukkur. 16 teams from each of the participating cities competed against each other in a knock-out format and one team became the reigning JAZZ Champion of the city. All the matches gathered major crowds and engaged over 50,000 people while simultaneously educating the crowd about Jazz value-added service (VAS) offers.
JAZZ Cricket Hungama received overwhelming response and helped strengthen the bond with Jazz among the people of match cities and surrounding areas. The “JAZZ Champions” would be remembered for a long time in the hearts of the youth people due to strong JAZZ brand association.