Mobilink to celebrate Earth Day

Karachi: April 21, 2009 – Mobilink, the country’s market leader in cellular communications and part of Orascom Telecom Holding, has announced nationwide plans to celebrate the up-coming “Earth day” in association with The Citizens Foundation (TCF).

Planned under the auspices of Mobilink Foundation, a dedicated entity set up by Mobilink for key CSR activities, a cleanliness drive will be conducted by Mobilink employees and students of TCF schools of select prominent spots in Karachi, Lahore, Islamabad, Faisalabad, and Hyderabad.

Earth Day, celebrated April 22, is a day designed to inspire awareness and appreciation for the Earth's environment.

Commenting on the Earth Day activities, Omar Manzur, Director CSR and PR, Mobilink stated, “We believe that maintaining a quality environmental habitat is not only of grave importance to business and profitability but also our responsibility. We are grateful to the teachers and students of TCF who have expressed support to this drive scheduled for April 22.”

As Pakistan’s largest private sector organization, Mobilink has a history of environment friendly CSR efforts. Amongst key initiatives are the manufacture and free distribution of school bags from outdated billboard skins to more than 25,000 students of CARE Foundation, refurbishing obsolete cell phones for distribution among physically challenged citizens.