Mobilink and TCF celebrate “Earth Day”

ISLAMABAD: April 22, 2009 - Mobilink, the country’s market leader in cellular communications and part of Orascom Telecom Holding, conducted a nationwide drive in association with The Citizen’s Foundation as part of its “Earth Day” celebrations.

Earth Day, first celebrated on April 22, 1970, aims to inspire awareness of and appreciation for the earth’s environment volunteer employees of Mobilink with the help of students of TCF schools carried out an elaborate environment-cleaning activity in leading metropolitans across Pakistan. Over 300 people, including Mobilink employees, TCF students and teachers, participated in this nationwide drive conducted under the umbrella of Mobilink Foundation, a dedicated entity formed by Mobilink for its CSR efforts.

Commenting on the initiative, Omar Manzur, Director Corporate Social Responsibility and PR, Mobilink stated, “The enthusiasm and dedication of the young students of TCF matches that of Mobilink employees who have volunteered today to observe Earth Day. Taking care of the Earth and keeping our surroundings clean is our civic responsibility. Mobilink’s CSR vision is sensitive to the environment and hence, this celebration is line with our objectives.”

The cleanliness drive was conduced at Quaid-e-Azam’s Mausoleum in Karachi, Minar-e-Pakistan in Lahore, Rawal Lake in Islamabad, D-Ground in Faisalabad, and Rani Park in Hyderabad.

The participating children were also educated on the significance of Earth Day and the importance of keeping their surroundings clean. It may be worth noting here that according to UNICEF, children, especially young students, are "future agents for economic and social change” making them the most important target audience for socially beneficial messages.

Mobilink Foundation has undertaken numerous social initiatives since its establishment in December 2007. The Foundation continues to support The Citizen’s Foundation, Zindagi Trust and CARE Foundation thus catering to over 2,000 students through its CSR efforts in education. Additionally, MF also provides scholarships to 5 students of LUMS who qualify through their National Outreach Program as well as deserving students at Roshni Homes Trust.