Mobilink Brand Ambassador Program for youth launched

ISLAMABAD: February 17, 2009 - Mobilink the country’s market leader in cellular services and part of Orascom Telecom today announced its countrywide program of selecting top-students as Mobilink Brand Ambassadors (MBAs) from among the leading universities of Pakistan.

The Mobilink Brand Ambassador Program which kicked off at IBA Sukkur aims to select students with an exceptional flair for marketing. The selected individuals will be act as Mobilink Brand Ambassadors amongst the youth.

Commenting on the launch of this unique student-development program, Bilal Munir Sheikh, Vice President Marketing said, “Pakistan’s young minds are known to be among the best globally. Catching them early and giving them direction, exposure and recognition will enable the aspirants to achieve very high standards in today’s competitive world. With the chip of being a Mobilink Brand Ambassador, these individuals will be extremely well-paced to overcome professional challenges later in life.”

The Mobilink Brand Ambassador program is yet another aptly designed initiative by Mobilink to seek, groom and nurture exceptional talent from all over the country. The selected candidates will be imparted specialized training including skills in latest marketing techniques, training materials and first hand exposure to marketing in a highly challenging environment. The ‘MBAs’ will be rewarded with internship certificates, support and guidance from Mobilink’s talented marketing team, chance to win a trip to Dubai and most importantly, a guaranteed job interview at Mobilink.

The selection process involves applicants to successfully undergo intensive interactions and involves role playing exercises to better evaluate the interactivity barriers the students might face through the course of their participation. The next stop of the Mobilink Brand Ambassador (MBA) program is Bahauddin Zakaria University Multan.