Mobilink & Women Empowerment Group organize Breast
Cancer Awareness for employees

Karachi : May 27, 2008 - Mobilink, the country’s market leader in cellular communication services with more than 31 million customers and part of Orascom Telecom recently organized a special breast cancer awareness program the Pink Ribbon Campaign for its women employees, with the aim of making breast cancer the foremost health concern in Pakistan.

The company arranged the awareness program with the support of National Breast Cancer Awareness Campaign Pakistan for female employees to highlight the consequences of cancer and to create awareness of the advantages of its early detection; according to a survey, 85,000 cases of breast cancer are diagnosed yearly and 40,000 deaths are accounted in the same year. Dr. Maryem Manzoor from the Pink Ribbon Campaign was present to answer queries from participants at the seminar.

During the seminar, women were briefed about the challenges and lack of medical facilities that posed as a hurdle in adequately addressing this national health issue. It was also highlighted that early diagnosis could lead to prevention and simple awareness through self-diagnosis procedures could save lives.

Nida Asher Khan, HR Operations Manager, Mobilink while attending the awareness program stated, “It was an excellent learning program for all the women employees of Mobilink to understand their vulnerability to this serious disease. It is our social responsibility to educate women on its implications and early detection methods. I am sure the knowledge they acquired will be shared with other women, which in turn will help women beat breast cancer issues in Pakistan.”

The seminar included special sessions where women were explained the symptoms and risk factors associated with cancer; they were advised to practice self-examined for early detection which could lead to cure of this disease. Cancer is curable if detected early and can save women from social and family stigmas such as isolation and psychological setbacks. Mobilink takes its corporate social responsibility very seriously and continues to initiate different campaigns and projects for the benefit of its employees and the community.