Mobilink & Box Office premier Indiana Jones & The Kingdom of Crystal Skull

KARACHI: May 27, 2008 – Mobilink, the country’s market leader in cellular communications with more than 31 million customers and part of the Orascom Telecom Group and Box Office, Pakistan’s leading distributor of quality films, today announced the official launch of the much awaited “Indiana Jones & the Kingdom of Crystal Skull” – the Hollywood blockbuster adventure movie.

Mobilink and Box Office have once again taken the initiative to bring the excitement and the magic of movies to the people of Pakistan. Attending the cinema was one of the favorite pastimes of people in yesteryears and is fast returning with the launch of world-class quality movies in Pakistan.

Indiana Jones & The Kingdom of Crystal Skull movie is directed by Steven Spielberg, regarded as one of the most popular Hollywood films ever, with the first part of Indiana Jones having been released 27 years ago.

Bilal Munir Sheikh, Vice President Marketing, Mobilink while commenting on the release of this movie said, “We have released many super-hit movies in collaboration with Box Office and are extremely happy that our effort in bringing people back to the theatres is bearing fantastic results. The people of Pakistan have responded well to the silver screen offerings proving that good, quality entertainment can go a long way in promoting family outing and enjoyment for all.”

Maria Lotia, General Manager, Box Office said, “People in Pakistan had forgotten the culture of going to cinemas to enjoy a good movie; there is no doubt in our minds that movie-going is still the best form of family entertainment; it is popular throughout the world, so why not Pakistan? We are happy to have partnered with Mobilink who understand the need to breathe new life into this activity, which we all believe is necessary for the social development of our people.”

The legendary whip-toting archeologist is back on screen in “Indiana Jones and the Kingdom of Crystal Skull” which is debuting worldwide in the last week of May. The exploits of Indiana Jones are legendary and the movie has become the very definition of adventure globally.

Mobilink has also supported local cinema through the movie “Khuda Kay Liay” which was a super-hit in the entire region. Their previous launched movies include Mission Impossible 3, Casino Royale, Pirates 2, Transformers, Bourne Ultimatum and Iron Man.