Mobilink Genie pioneers Mobile Commerce in Pakistan

Islamabad: July 08, 2008 – Mobilink, the country’s market leader in cellular communication with more than 32 million customers and part of Orascom Telecom, today launched ‘Mobilink Genie’ a futuristic service of privileges and conveniences heralding the onset of mobile commerce in Pakistan. Partner financial institutions were also present on the occasion.

Mobilink Genie is a mobile payment solution enabling Mobilink customers to use their mobile phones to buy a combination of products of their choice and pay for a mix of utility and general services. The program is in compliance with regulatory guidelines and safe for transactions; moreover, it has beenhailed as a new and innovative chapter in the telecommunication sector of Pakistan.

Bilal Munir Sheikh, Vice President Marketing, Mobilink while talking to media at the launching of Mobilink Genie, said “When it comes to customer care, privileges and services, ours is a continuing journey and not a destination; and therefore, we keep our customers at the top-of-mind at all times, planning and thinking round the clock to come up with unique packages, all these being industry-firsts and working harder to make the best better.”

“Mobilink Genie, a pioneering effort in mobile commerce by the Company in collaboration with prominent financial institutions in Pakistan, is going to be an exhilarating customer experience that will further reshape the lives of people in their day-to-day lives. Imagine having the freedom to conveniently manage some of the necessary home chores with the click of a finger on your mobile phones,” he added.

The Mobilink Genie includes instant service on all GPRS/Java supporting hand-held devices covering payment of utility bills including electricity, gas, telephone; payment of Indigo bill & load or recharge any Jazz account.

In due course in time, options like ordering your favorite deal from McDonald’s and other eateries, booking airline tickets, confirming and paying for your flights, groceries and home shopping, paying fees of schools, universities, clubs and retail payments of restaurants and fuel will also be available on Mobilink Genie.

As proven by successful deployment of Mobile commerce solutions in developing nations like Kenya and Philippines, Pakistan too is ready to graduate into the future of commerce. With Mobilink, 92% un-banked Pakistani population can have the privilege of accessing financial services from their mobile phones. Providing services such as the Mobilink Genie to the masses will change lives for the better and fuel the growth and development of our economy.

As quality and costs of mobile communication improves, the customer continues to look for conveniences, value-added services, privileges and perks to enhance their experience of communicating with people. The advent of mobile commerce by Mobilink Genie, a milestone in the annals of telecommunication in Pakistan, will indeed prove to be loaded with surprises as the range of services gets wider and technologically friendly.