EASY ACCESS TO INFORMATION AND EXCITING OFFERS Browsing made effortless on new Mobilink World website

ISLAMABAD: January 25, 2007 - Mobilink, the country's leading Cellular Phone Services Company and part of the Orascom Telecom group, with a customer base of over 20 million, today announced the launch of a new website www.mobilinkworld.com through its 'Mobilink World' Brand. The website will enable customers' easy access to information, value-added services and exciting promotional offers.

Mobilink World is a Value Added Services (VAS) brand for Mobilink that has previously launched services such as Mobitunes, Bolo SMS, Song Dedication, Missed Call Alert, GPRS and Ringtones.

This website is in addition to the Mobilink corporate website, www.mobilinkgsm.com which will continue to have information on Mobilink and all its brands including Mobilink World.

It is the first of its kind portal in Pakistan that enriches the web-surfers browsing experience through innovative services. It is individually focused on various VAS user groups. The new website was commissioned by Asher Yaqub Khan, Director Value Added Services at a press conference.

"The Mobilink family is our focal point and therefore, we undertake measurable steps to ensure that we offer world-class services in our relationship with our customers. The new website is one such move to facilitate customers who would like to effortlessly browse through for information and value-added services offered by Mobilink as well as be a part of the exciting offers that we introduce from time to time", said Asher Yaqub Khan.

The new website is also intended to maintain a higher level of user interaction enabling Mobilink World to facilitate subscribers in a more effective manner. This service is expected to create an awareness and increased convenience in understanding Mobilink World's vast port folio. Akbar Khan, Head of Brands has described the new website to be "an absolute necessity to ensure efficient means of keeping customers up to speed/date with our new services".

With the addition of yet another first by Mobilink, the company continues on bringing exciting, innovative and cutting-edge ideas to enhance the experience of customers from the time they sign up to maintaining a day-to-day contact. "The efficient usage of the new website is a step towards bringing the customer closer to Mobilink," opined Akbar.