Mobilink shakes the cellular market through major tariff reduction on Jazz Budget package

Islamabad, March 17, 2007: Mobilink, Pakistan's largest cellular service provider and part of Orascom Telecom Group has announced another ground breaking first of its kind offer with the re-launch of Jazz Budget. The package has been launched with a fresh look and tariffs tailored specifically for the masses. One of the key highlights of this package is the 'Happy Hour' which is bound to hit a chord with the nation and has been developed keeping the communication needs of the Pakistani people in mind.

Over the years, Mobilink Jazz has come a long way, initially by defining the prepaid cellular market to being the first ever-prepaid brand to offer segmented products in the market. With cell phones becoming the preferred mode of communication for more than 52.8 million subscribers, Mobilink remains the undisputed leader in the Cellular industry with over 24 million customers.

"In this fast paced cellular market it is vital that Mobilink, in line with its tradition, exceeds the expectations in the market and continues to reshape lives across Pakistan. Staying true to the promise of bonding the nation, Mobilink continues to help connecting people no matter where they are, making it possible for our customers to communicate to their hearts content. It is only fitting that the largest prepaid brand in Pakistan, should lead the way with such a remarkable package". said Vice President Marketing Bilal Munir Sheikh.

Now Jazz family members nationwide can call more than 24 million Mobilink family members through the Jazz Budget offer. With the rates of 90 paisa's/30 seconds to any Mobilink Number, 75 paisa's/30 seconds to your 3 Friends and Family Mobilink numbers and 40 paisa's/30 seconds at Happy Hour, this package is customized for the masses allowing Pakistani's to easily stay in touch across the country.

"Happy Hour" which is only available to Mobilink customers is yet another economical way to communicate. Customers can select a one-hour time slot out of three available options. After selection of the desired time slot the customer will have that particular time slot selected as his/her 'Happy Hour'. This offer empowers the customer to choose a convenient calling time which suits their communication needs. The rates offered by the company are one of the most competitive in the industry.

"Mobilink's very powerful campaign is executed 100% through Pakistani talent - from concept to execution, from directors to talent appearing in the television commercials, from shooting venues to music and playbacks. Unlike others, we believe that there is no need to go across the border for this, when Pakistan has the best talent and world class productions can be made right here. This campaign too features around Pakistan. We at Mobilink take pride in our Pakistani heritage and do not see the need to spend valuable Marketing dollars in neighboring countries", Bilal commented.

"With so many cost effective and value added features, Mobilink family members have yet another reason to continue using Pakistan's favorite prepaid brand. With unbeatable rates and undisputed coverage in over 4100 cities, towns and villages across Pakistan, our valued family members do not need to look any further to reach the furthest corner of Pakistan. Now, our customers only have to pick up the phone and start talking, and keep on talking" added Bilal.