Mobilink and Box Office premieres Bourne Ultimatum in Islamabad

ISLAMBAD: November 01, 2007 - Mobilink, Pakistan's favorite cellular family with more than 27 million customers and part of the Orascom Telecom Group; today announced its support to Box Office, Pakistan's leading distributor of quality films, for the official launch of The Bourne Ultimatum - the blockbuster adventure movie from Universal Pictures International that will transport audiences in Pakistan to thrilling new heights at cinema theatres across the country.

Movie-going, one of the favorite pastimes of people in yesteryears is returning with the launch of world-class quality movies and Mobilink has once again taken the lead in bringing fun and excitement to the people of Pakistan, starting with the people of the twin cities. Though theatres are on the decline, positive moves to introduce quality entertainment by organizations like Mobilink and Box Office will ensure people enjoy watching good movies across the country.

Bilal Munir Sheikh, Vice President Marketing, Mobilink while talking to media scribes at the premier of the movie at Cinepax cinema Rawalpindi commented, "It is a matter of great pride that Mobilink is making a genuine contribution to the social uplift and welfare of our people, and the introduction of quality entertainment, be it in the form of the arts, music, movies or cricket, has made a difference in the social fabric of our society. Mobilink started its journey of reviving cinema in Pakistan more than a year ago, and looking back it has been a successful endeavor as we have moved one step ahead by promoting the cinema culture in the twin cities. Watching movies is a great pastime, and helps everyone to relax, unwind and enjoy quality time with ones friends and family. Being Pakistan's favorite cellular company and touching the lives of millions of people, this is just a token of our affection and commitment to the people of Pakistan."

"At Box Office Limited, we are committed to reviving the cinema going culture in Pakistan by bringing entertainment in the form of the latest Hollywood releases throughout the year. There is no doubt in our minds that movie-going is still the best form of family entertainment throughout the world, so why not Pakistan. We are happy to have partnered with Mobilink who too have understood the need to breathe life into this activity which we all believe is for the social development of our people" said, Maria Lotia, General Manager, Box Office.

The movie "Bourne Ultimatum" is a Universal Picture movie directed by Paul Greengrass and is being officially released all over Pakistan on the 2nd of November 2007..

The Bourne Ultimate is about Jason Bourne who having lost his memory and the one person he loved, remains undeterred by the barrage of bullets and a new generation of highly-trained killers. Bourne has only one objective: to go back to the beginning and find out whom he was. Now, in the new chapter of this espionage series, Bourne will hunt down his past in order to find a future. Bourne Ultimatum has been rated PG-13 by the Motion Picture Association of America for sequences of intense action violence.